by Stan Phelps | May 3, 2021 | Purple Goldfish
Here’s my List of “9 Keys to Loyalty and Unlocking Word of Mouth.” What would you add to the list? 1. Focus on the CustomerThe customer is your most lucrative marketing asset. Take care of the ones in hand, as opposed to the thousands in the bush. 2....
by Stan Phelps | Apr 29, 2021 | Purple Goldfish
The DISNEY PARADOX of customer experience… Want the gold standard for guest experience? Enter the house that Walter Elias built.Walter Elias Disney was obsessed with improving the overall experience. He would drive the cast members and Imagineers crazy with his...
by Stan Phelps | Mar 30, 2021 | Purple Goldfish
Infiniti Now allows customers to experience a dropoff 24-hour home test drive. INFINITI Motor Company joins fellow luxury manufacturer Genesis with this Purple Goldfish of “added service.” [Aside – I can’t say “Infiniti Now” without...
by Stan Phelps | Mar 3, 2021 | Purple Goldfish
Advice from Ben Franklin, “Either write something worth reading or do something worth writing (about).” This quote by Franklin is from “Poor Richard’s Almanac” in 1738. It is a challenge that we all face daily in both business and life....
by Stan Phelps | Mar 1, 2021 | Purple Goldfish
“I lost my girl a week ago. I called Chewy.com and told them I would no longer need pet food from them because of Annies death. I received these flowers today.”This quote was from a LinkedIn post by Eric Steilberger with a picture of the flowers and his...
