Advice from Ben Franklin, “Either write something worth reading or do something worth writing (about).” This quote by Franklin is from “Poor Richard’s Almanac” in 1738. It is a challenge that we all face daily in both business and life.
Each day I come to my office at 800 Park Offices Drive in Research Triangle Park. My building is called The Frontier. A frontier is about a place beyond the known. Each day I share 1299 characters on LinkedIn. Why 1299? Because it one less than the 1300 characters allowed. It forces me to push beyond a short post and also be economical with my words.
Back to Franklin, let’s parse his quote:
“Write something worth reading…”
This is the challenge of content marketing. Is that blog post, white paper, or book worth reading? Are you solving a problem worth addressing? Are you telling a compelling story?
“do something worth writing (about).”
This is the challenge of #DX. Creating a “differentiated experience” that someone will talk about, tweet, Facebook, and post to Instagram about. It’s a realization that a brand’s story is now co-created. Your brand is no longer just the story you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that differentiated experience.
Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.