by Stan Phelps | Mar 28, 2023 | Customer Experience
A recent study by McKinsey & Company found that companies that improve the experience for current customers grow twice as fast as their industry peers. There were two of the stats that stood out to me: 1. Compensating for the value of one lost customer can require...
by Stan Phelps | Jan 5, 2023 | Purple Goldfish
Want to Build A Bulletproof Brand? In this podcast, I chat with Ben Albert about the “Art of Differentiation and Superior Customer Service” Here is our conversation on Episode #50 on the Learn – Speak – Teach podcast: [00:00] Episode intro and a quick...
by Stan Phelps | Sep 29, 2022 | Customer Experience, Purple Goldfish
Honored to be a guest of Bernie Borges of iQor on Episode 60 of the “Digitally Irresistible” podcast. Watch the episode here: Bernie and I talked about the I.D.E.A. framework for creating a differentiated experience (DX). I...
by Stan Phelps | Sep 27, 2022 | Customer Experience, Purple Goldfish
It’s no secret that Disney understands waiting. Karl Sakas shared an insight with me about the wait times at Disney Parks. As you enter a ride’s line, the current wait time is posted. As you wait, you pass signs that indicate the wait from your current position in...
by Stan Phelps | Aug 25, 2022 | Purple Goldfish
“Marketing is about being so remarkable that people can’t help but talk about you. That if you absolutely delight someone—they will not only come back but they’ll bring friends. They become your salesforce.”This quote is from Drew McLellan. He shared it in...
