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The Art of Differentiation and Superior Customer Service

The Art of Differentiation and Superior Customer Service

by Stan Phelps | Jan 5, 2023 | Purple Goldfish

Want to Build A Bulletproof Brand? In this podcast, I chat with Ben Albert about the “Art of Differentiation and Superior Customer Service” Here is our conversation on Episode #50 on the Learn – Speak – Teach podcast: [00:00] Episode intro and a quick...
The Differentiated Experience (DX) You Deliver Is the Most Referable Customer Experience

The Differentiated Experience (DX) You Deliver Is the Most Referable Customer Experience

by Stan Phelps | Sep 29, 2022 | Customer Experience, Purple Goldfish

Honored to be a guest of Bernie Borges of iQor on Episode 60 of the “Digitally Irresistible” podcast. Watch the episode here:  Bernie and I talked about the I.D.E.A. framework for creating a differentiated experience (DX). I...
Disney Lies About Waiting… and you should too!

Disney Lies About Waiting… and you should too!

by Stan Phelps | Sep 27, 2022 | Customer Experience, Purple Goldfish

It’s no secret that Disney understands waiting. Karl Sakas shared an insight with me about the wait times at Disney Parks. As you enter a ride’s line, the current wait time is posted. As you wait, you pass signs that indicate the wait from your current position in...
“Marketing is about being so remarkable that people can’t help but talk about you.” -Drew McLellan

“Marketing is about being so remarkable that people can’t help but talk about you.” -Drew McLellan

by Stan Phelps | Aug 25, 2022 | Purple Goldfish

“Marketing is about being so remarkable that people can’t help but talk about you. That if you absolutely delight someone—they will not only come back but they’ll bring friends. They become your salesforce.”This quote is from Drew McLellan. He shared it in...
MIND THE GAP: A phrase that should be relevant when journey mapping your customer experience

MIND THE GAP: A phrase that should be relevant when journey mapping your customer experience

by Stan Phelps | Aug 8, 2022 | Purple Goldfish

Have you ever heard this phrase MIND THE GAP? If you’ve ever taken a ride on the London Underground, you are sure to be recalling a booming version between your ears right now. It’s also a phrase that should be relevant when journey mapping your customer...
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