by Stan Phelps | Oct 27, 2021 | Purple Goldfish
Rethinking Marketing: 11 Takeaways from Purple Goldfish 2.0:1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience. 2. There is no such thing as...
by Stan Phelps | Oct 13, 2021 | Pink Goldfish
Honored that “Pink Goldfish 2.0” is considered “One of 7 Marketing Books That Will Help You Dominate Your Industry” by Forbes.Big thanks to Serenity Gibbons for including David Rendall and me on the list. We are in some great company. The other...
by Stan Phelps | Oct 1, 2021 | Pink Goldfish
Dollar Tree Stores made a major move yesterday. The chain announced they will now sell items at $1.25 and $1.50. This is a seismic shift.A bit of background:Dollar Tree was founded in Chesapeake, Virginia in 1986. Over the last 35 years it became the largest and most...
by Stan Phelps | Sep 29, 2021 | Pink Goldfish
“God, that menu. Too many options” shared Kate McKinnon about The Cheesecake Factory in the movie, “The Spy Who Dumped Me.”When it comes to menu size, shouldn’t you keep it simple? Don’t paralyze customers with choice. Less is more right? Take for example...
by Stan Phelps | Sep 28, 2021 | Pink Goldfish
Hardees Restaurants partners with the Cartoon Network’s [Adult Swim] this Fall to offer Adult Meals. It’s a partnership of two differentiated brands 20 years in the making. Let’s explore each starting with Adult Swim. It is the adult programming at...