Purpose: Get Your “How” On

Purpose: Get Your “How” On

“The role of the leader is first to inspire creative thinking about what makes you unique, how it links to purpose, and why it could be valuable—and then to encourage rigor in embedding it in your company’s core.” – McKinsey A week ago, I wrote about...
“Less brandfill, more purposefull”

“Less brandfill, more purposefull”

“Less brandfill, more purposefull.” The 4.0 version of business places purpose first. Let’s look at the evolution: 1.0 Profit First (1790 – 1970)2.0 Customer First (1971 – 1990)3.0 Employee First (1991 – 2008) To quote Simon Sinek...