by Stan Phelps | Mar 11, 2021 | Red Goldfish
Your brand today “is what you stand for and how your customers feel about you.” This sentence from the DX manifesto speaks to the importance of purpose in branding.Here’s the full manifesto:”Your brand today is no longer what you tell people it...
by Stan Phelps | Jan 14, 2021 | Red Goldfish
The case for PURPOSE in promotional products. Today, I have the honor of speaking at the PPAI Expo. Roger Burnett, CAS and I will be presenting on the concept of a Red Goldfish. The session is designed for industry professionals and anyone responsible for putting...
by Stan Phelps | Jan 5, 2021 | Red Goldfish
“The role of the leader is first to inspire creative thinking about what makes you unique, how it links to purpose, and why it could be valuable—and then to encourage rigor in embedding it in your company’s core.” – McKinsey A week ago, I wrote about...
by Stan Phelps | Nov 23, 2020 | Red Goldfish
“Less brandfill, more purposefull.” The 4.0 version of business places purpose first. Let’s look at the evolution: 1.0 Profit First (1790 – 1970)2.0 Customer First (1971 – 1990)3.0 Employee First (1991 – 2008) To quote Simon Sinek...
by Stan Phelps | Nov 4, 2020 | Red Goldfish
“Oh my f—ing god,” Elon Musk blurted out as he realized things had gone horribly wrong with the launch of the Tesla Cybertruck. After a successful sledgehammer hit to the body, Chief Designer Franz von Holzhausen then threw baseball-sized metal balls at two...
