In 2008, I was working as part of the leadership team for an experiential marketing agency. We created larger-than-life product launches, PR stunts, sponsorship activations, and mobile tours. The goal was to create brand experiences that drove impressions (eyeballs) through earned media. Many of our activations were successful. Some even went viral and won awards. […]
What’s the longest and hardest 9 inches in marketing? Read More »
T-Mobile started it three weeks ago. Free calls to and from Ukraine. The Seattle based carrier decided to waive any fees associated with international long-distance and international roaming on calls and text messages made between the U.S. and Ukraine. They shared in a statement that, “This includes calls made within Ukraine to local numbers to
Free calls to and from Ukraine Read More »
All you need to know about business, you can learn from the movie, “The Godfather.” Here are two things the iconic 50-year-old film got right and wrong about business. For background, next week the original in the trilogy turns 50. The adaptation of the Mario Puzo novel, directed by Francis Ford Coppola, debuted in theaters
All you need to know about business, you can learn from the movie, “The Godfather” Read More »
The new “Test to Treat” policy is designed to help fight Covid. Here’s how it will work. Going forward you will be able to walk into a CVS, Walgreen’s, or Walmart to get rapid tested. You’ll receive results on the spot. And if positive, you’ll walk out with a free regimen of antiviral pills. A
The new “Test to Treat” policy is designed to help fight Covid Read More »
Honored to be on the DOING CX RIGHT podcast with host Stacy Sherman. The title of Episode 27 is “Differentiating Experiences To Dominate Your Industry.” We talk about how to gain a competitive advantage and achieve bottom-line impact in business. I loved this question at the end, “What advice would you give to your 20-year-old
How to gain a competitive advantage and achieve bottom-line impact in business Read More »
Two years ago I received an unexpected surprise while flying on Delta Air Lines. I was on my way back from Phoenix after a keynote. There was a handwritten note nestled in the seatback. It read: Mr. Phelps:Good evening. Just a very quick note to extend our THANKS. Wishing you all the BEST.– John Hunter
The Purple Goldfish of Follow Up Read More »
What’s large, noisy, and claustrophobic? It’s a magnetic resonance imaging machine. MRI’s are unnerving for adults. My good friend and fellow speaker Peter Agiovlassitis just had a bad experience in one this past week. It was going well as Peter listened to one of his favorite bands AC/DC. Then he made the cardinal mistake. As
LEGO to give hospitals free MRI sets for kids Read More »
Want to earn a $3 tip? Then pick up your own pizza from Domino’s to earn a little extra cash. The effort by the Ann Arbor company comes after the pizza chain announced its first quarterly sales decline in over a decade this past Fall. Why did sales slide 1.9%? It turns out that you
Pick up your own pizza from Domino’s to earn a little extra cash Read More »
The best non-Super Bowl promotion ever. Fifteen years ago today the FedEx packages began to arrive all around the US. 133,000 black boxes to be exact. Each black box contained five bags of pita chip snacks. The only other thing in the box was a short note of four words: TO STACY, FROM STACY It
Wow, this is a touching “Pay it Forward” moment from sports fans. Credit to KC’s Brett Fitzgerald for sparking the effort. Part of the Chiefs Kingdom, Brett kicked things off by posting about his initial $13 donation on Facebook and Twitter. The 13 is in reference to the improbable game-tying drive by Patrick Mahomes and
Chiefs Fans Donate Nearly $500,000 to Josh Allen’s Charity in $13 Increments Read More »
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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