by Stan Phelps | Aug 6, 2021 | Purple Goldfish
What’s the easiest way to grow your business? It’s selling new items to existing customers. The challenge is that our current customers only know, on average, 20 percent of our capabilities. So, what’s the solution? It’s almost too simple....
by Stan Phelps | Aug 5, 2021 | Silver Goldfish
“Facts tell, stories sell.” This quote by Bryan Eisenberg reinforces the importance of leveraging the power of story when presenting. Why? Because leveraging stories makes your message memorable. Memorability is the holy grail of presenting.Here are three...
by Stan Phelps | Aug 4, 2021 | Pink Goldfish
Ever been to an Inconvenience Store? I’m sure you have, but did the place actually call itself one? Last week, David Rendall and I were on the road in Montana and experienced the Neihart Inconvenience Store. A bit of background: We were in route to Utah and...
by Stan Phelps | Aug 3, 2021 | Pink Goldfish
Kenneth “Cat Daddy” Pogson and Tres Shannon founded Voodoo Doughnut in Portland, Oregon, in 2003. David Rendall and I had a chance to visit last week as the Pink Goldfish 2.0 Book Launch Tour. Voodoo is one of our favorite examples of Antagonizing.Back to the...
by Stan Phelps | Aug 2, 2021 | Pink Goldfish
Last week, the Pink Goldfish 2.0 Book Launch Tour visited Snowbird in Utah. The ski mountain resort is not afraid of exposing itself. A recent ad campaign featured one-star reviews such as “Too Advanced” and “Disappointed.”The trails at the mountain are difficult....
