Every weakness or flaw has a corresponding strength. Your flaws are the things that make you awesome. You can only create a differentiated experience [DX] if you do more of what makes you unique (weird, weak, flawed) . . . or purposely do less of what everyone else considers normal. They are only two ways to differentiate: Inherent and Intentional.


– Because you can’t change who you are. You can only become a better version of yourself.

– If you try to be all things to all people, you will stand for nothing. If you are for everyone, you are for no one.

– In order to do more of something, you have to decide to less of something else. Doing less can elevate to an art form. Be unapologetically awful. It creates contrast.

– Benchmarking is not a strategy, it’s a recipe for sameness.

What are you doing to turn the volume up to 11 . . . or purposely down to zero? Maybe Zero is your hero?

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.