Even though you are at the front of the room as the presenter . . . it’s not about YOU. It’s about what’s in it for the audience.

It’s called W.I.I.F.Y. An acronym that stands for “What’s In It For You” the audience member. Why should they give you, the presenter, their attention? What value are you providing? What problem are you solving?

Why is this relevant right now? We live in a time when you are competing against a constant distraction. Something that’s a source of entertainment and constant stimulation. Something that the average person whips out an average of 58 times a day. We’re talking about the smartphone. Our phones are always within arms reach. And that’s not going to change. In fact, according to research by the RescueTime app, few of us go longer than 1 hour and 43 minutes during the day without touching our phones.

TAKEAWAY: When presenting, you need to be relevant and compelling to keep your audience tuned in. How do you do it?
Here are five ways to keep the smartphones at bay . . .

1. Leverage stories
2. Understand your audience
3. Address their issues
4. Deliver hope
5. Offer a plan of action

How are u commanding attention when u present?

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.