by Stan Phelps | Jul 16, 2021 | Purple Goldfish
“Your brand is no longer what you tell people it is. It’s the differentiated experience [DX] your customer has, how they feel about it, and, most importantly, what they tell others about their experience.” Great brands know their customers and create a...
by Stan Phelps | Jul 14, 2021 | Purple Goldfish
Seth Godin on being remarkable. “The thing that makes something remarkable isn’t usually directly related to the original purpose of the product or service. It’s the extra stuff, the stylish bonus, the design, or the remarkable service or pricing that makes people...
by Stan Phelps | Jun 28, 2021 | Purple Goldfish
Warning: This post contains a BIG ASS lesson. Big Ass Fans makes … well, pretty big fans. The first fan nearly two decades ago spanned 20 feet. The company prides itself on being customer-focused and having a direct line to its industrial, agricultural,...
by Stan Phelps | Jun 23, 2021 | Purple Goldfish
Throw-ins are the most classic form of lagniappe (a little something extra) and one of the easiest types of Purple Goldfish to implement. Five Guys Enterprises is a hall of fame example of doing the little things to take care of the customer and honor the...
by Stan Phelps | May 3, 2021 | Purple Goldfish
Here’s my List of “9 Keys to Loyalty and Unlocking Word of Mouth.” What would you add to the list? 1. Focus on the CustomerThe customer is your most lucrative marketing asset. Take care of the ones in hand, as opposed to the thousands in the bush. 2....
