technology

A pair of wireless earphones in a white case with a Bluetooth logo is casting a shadow of a stylized crowned head.

a King, a dead tooth, and what it can teach us about ideation…

One thousand years, a King, and a dead tooth. How one man became the inspiration for wireless communication. Our King is Harald Gormsson. Gormsson ruled Denmark back in the 10th century. The medieval king was notorious for uniting all of Scandinavia and converting the Danes to Christianity. Harald had a nasty dead tooth that turned […]

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infosense

Leveraging technology, data, and analytics to enhance the customer experience

Making sense of Info-sense. Info-sense is “the ability to utilize data to really understand customers as people and personalize their service.” Coined by Trend-Watching.com, this sixth-sense capability will enable companies to learn more about customer’s individual needs in real-time. Companies who embrace info-sense can provide customers with exactly what they need right when they need

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Kimpton Hotels & Restaurants

Kimpton Hotels & Restaurants leverages Little Data to create a differentiated experience (DX)

Are you leveraging Little Data like Kimpton Hotels & Restaurants to create a differentiated experience (DX)? Little data is a collection of information on individuals or smaller groups of customers. Rather than using this data to spot a trend, companies use the data to deliver a more personalized experience. EXAMPLE: the manager at a restaurant

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