by Stan Phelps | Dec 18, 2020 | Purple Goldfish
There are only 3 ways to manage waiting in customer experience. We allegedly spend 10 percent of our lives waiting. I know it’s true because I once read on the Internet. #truestory Waiting is inevitable for your customers, especially if you have a successful...
by Stan Phelps | Dec 11, 2020 | Purple Goldfish
IT’S NOT ABOUT THE MONEY. Doing a signature little extra in customer experience doesn’t have to cost anything. Here are three examples: 1. BMW of Darien courtesy of Jack Sarsen:”When I dropped my car off for service, I had to move 2 car seats to the...
by Stan Phelps | Dec 2, 2020 | Purple Goldfish
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0: 1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and most importantly, what they tell others about their...
