It’s Not About The Money

It’s Not About The Money

IT’S NOT ABOUT THE MONEY. Doing a signature little extra in customer experience doesn’t have to cost anything. Here are three examples: 1. BMW of Darien courtesy of Jack Sarsen:”When I dropped my car off for service, I had to move 2 car seats to the...
Rethinking Marketing

Rethinking Marketing

Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0: 1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and most importantly, what they tell others about their...