“Marketing is about being so remarkable that people can’t help but talk about you. That if you absolutely delight someone—they will not only come back but they’ll bring friends. They become your salesforce.”
This quote is from Drew McLellan. He shared it in the Foreword for Purple Goldfish. Drew continues:
“Stan delivers this marketing truth over and over again in this book all wrapped in the idea of lagniappe. What’s so awesome about the whole notion of Purple Goldfish is that it not only teaches us what to do but more importantly it reminds us that it must be done from the heart.”
Lagniappe is a creole word that dates back to the 1800s. Mark Twain once called it, “a word worth traveling to New Orleans to get.” It’s a “little something extra” that’s added to honor the relationship.
Drew speaks to the spirit of lagniappe:
“True lagniappe can’t be faked or forced. We banter the word authentic around too much these days. But for lagniappe to work, it must be just that—real and offered without expectation of anything in return.
In other words—you do it because you want to, not because it’s in a marketing plan document or because your ROI calculator told you
it would generate a 42.36% return. (And no … there’s no such thing as an ROI calculator!)”
The purpose of the book is to inspire businesses to think differently.
Drew continues:
“As you read the stories that Stan has collected for this book, I think you’re going to be amazed at the creativity and generosity that many businesses have and, in the end, I suspect you’ll be inspired to let your inner spirit of lagniappe loose. You’ll probably fill up a notepad with ideas of how you could do a little something extra to enchant your customers. When you’ve turned that corner and are thinking about them rather than what’s in it for you, you’re truly ready to practice lagniappe.”
I have the honor of sharing “Purple Goldfish” today as the Closing Keynote for the Louisiana Travel Summit. As a gift to the attendees, I’ve made Purple Goldfish 2.0 eBook free today (8/25) on Amazon: https://lnkd.in/gArSKRJp
Drew finishes the Foreword:
.
“In the end, this book is Stan’s own lagniappe for all of us. A genuine gesture of sharing what he truly believes with the hope that it is of great value to us. I’m so happy for you that you’ve found Stan, his book and are about to receive a gift that could, if you let it, change how you do business forever.”
Follow me on Twitter or LinkedIn.
Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.