When Brian Doyle and I wrote Gray Goldfish – Navigating the Gray Areas to Successfully Lead Every Generation, we began by looking at Matures. Specifically, what shaped the Greatest Generation. It was the impact of The Great Depression that marked their approach to life. The toll was stunning:
– Unemployment reached 25%
– The Dow Jones Industrial Average lost nearly 90% of its value between 1929 and 1932
– The average American family income dropped 40%
– Homelessness reached 10% in some parts of the country
– 50% of children did not access to adequate food, shelter and medical care
Yet, they persevered. The entire generation can be summed up by this quote by General George S. Patton, “If I do my full duty, the rest will take care of itself.” The entire generation grew up in an era that required selflessness and sacrifice. Especially during World War II, this group banded together to reach a common goal.
My hope is that we all can learn a lesson from our forefathers. In addition to all of our brave healthcare workers, are we all willing to do our full duty to defeat the coronavirus? Can we band together to save lives, win this war and reboot our economy?
I pray we can.
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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
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