Many organizations talk about superior service and the importance of going the extra mile for customers. How many though actually walk the talk? To steal an immortal line from former Texas Governor Ann Richards when describing George W. Bush, customer service is typically, “all hat, no cattle.” Or more aptly, “all promise, no action.”

Yet, there are some organizations using technology to deliver a “next level” of added service. One service I love comes from an unlikely place. It’s a free service from the United States Postal Service. It’s called the Informed Delivery Digest. The daily email allows you to digitally preview your mail and manage your packages scheduled to arrive in your mail. The email shows greyscale images of the exterior of letter-sized mailpieces and tracking details for packages in one convenient location.

Signing up is a simple three-step process:

1. Create Your Account
Use your personal account or sign up for one.

2. Verify Your Identity
Protect your privacy by verifying your identity + address.

3. Receive Notifications
View notifications from any device.

I (used to) travel a ton for speaking. It was nice to see what was in my mail while away. And FREE is a great 4-letter-word.

Do you use it?

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at