In the words of acclaimed author Daniel Pink, “David Rendall has a radical prescription for chronic dissatisfaction: Stop working on your weaknesses and start amplifying them instead. ‘The Freak Factor’ [book] flips the cult of self-improvement on its head with stories of real people who have soared to success by embracing their uniqueness.”

Do you know this tall freak? I hit the jackpot when I met David at a networking event hosted by Kevin Snyder eight years ago. He was hard to miss in the room. Beyond his 6’6” height, David was wearing pink pants, pink sneakers, and pink glasses.

That night I learned about “The Freak Factor.”

This seminal book outlines a simple premise—what makes us weird can make us wonderful and what makes us weak can also make us strong.

The principles in The Freak Factor have universal application. They can be applied to personal development, leadership, parenting, and relationships. I immediately saw the power of the principles as they relate to differentiation and how they can be applied to business strategy.

We would partner up in 2016 and work together to launch Pink Goldfish in 2018. On July 5th, we’ll unleash the 2.0 version of the book.

Don’t buy our book. Let me save you some time. Here is the lesson in a nutshell:

Double or triple down on the things that your customers value that make you different and do less of some things that everyone else does as “NORMAL” without questioning why. Be flawsome and stand out in a sea of sameness.

Are you ready to defy normal and exploit imperfection?

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at