by Stan Phelps | Dec 2, 2020 | Purple Goldfish
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0: 1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and most importantly, what they tell others about their...
by Stan Phelps | Dec 1, 2020 | Pink Goldfish, Uncategorized
Do you really understand your organizational strengths and weaknesses in order to stand out in the marketplace? In the words of Youngme Moon, “The number of companies who are truly able to achieve competitive separation is depressingly small.” Only about 3% of...
