by Stan Phelps | Sep 29, 2022 | Customer Experience, Purple Goldfish
Honored to be a guest of Bernie Borges of iQor on Episode 60 of the “Digitally Irresistible” podcast. Watch the episode here: Bernie and I talked about the I.D.E.A. framework for creating a differentiated experience (DX). I...
by Stan Phelps | Feb 22, 2021 | Blue Goldfish
Are you leveraging Little Data like Kimpton Hotels & Restaurants to create a differentiated experience (DX)?Little data is a collection of information on individuals or smaller groups of customers. Rather than using this data to spot a trend, companies use the...
by Stan Phelps | Feb 9, 2024 | Creativity
Excited for my NEW speaker reel to debut on Monday, 2/12. Huge thanks to my awesome videographer Aaron Lympany of Rhymes With Timpani who has been there every step and frame of the way.Like a good Super Bowl commercial, let me give you some teasers:- there will be...
by Stan Phelps | Feb 8, 2024 | Green Goldfish
Extrinsic factors like salary and benefits don’t necessarily lead to employee motivation or boost firm performance. What does? Intrinsic elements. That’s what Dan Ariely shared on a recent episode of the Prof G podcast with Scott Galloway. The Green...
by Stan Phelps | Mar 28, 2023 | Customer Experience
A recent study by McKinsey & Company found that companies that improve the experience for current customers grow twice as fast as their industry peers. There were two of the stats that stood out to me: 1. Compensating for the value of one lost customer can require...