by Stan Phelps | Sep 29, 2022 | Customer Experience, Purple Goldfish
Honored to be a guest of Bernie Borges of iQor on Episode 60 of the “Digitally Irresistible” podcast. Watch the episode here: Bernie and I talked about the I.D.E.A. framework for creating a differentiated experience (DX). I...
by Stan Phelps | Feb 22, 2021 | Blue Goldfish
Are you leveraging Little Data like Kimpton Hotels & Restaurants to create a differentiated experience (DX)?Little data is a collection of information on individuals or smaller groups of customers. Rather than using this data to spot a trend, companies use the...
by Stan Phelps | Mar 28, 2023 | Customer Experience
A recent study by McKinsey & Company found that companies that improve the experience for current customers grow twice as fast as their industry peers. There were two of the stats that stood out to me: 1. Compensating for the value of one lost customer can require...
by Stan Phelps | Feb 8, 2023 | Books
10 years and 11 different colors, metals, and one gem in the Goldfish Series. Here is the progression of 10 years and 11 different colors, metals, and one gem in the Goldfish Series. My first book Purple Goldfish came out in January 2012 and the Goldfish series was...
by Stan Phelps | Feb 3, 2023 | Uncategorized
Fantastic Jeffersonian Lunch and discussion yesterday at bartaco at North Hills. I was joined by Marcey Rader,Evan Wolff, and Brett Brenton. The topic was IMPACT and the idea of ROI (return on influence). Specifically, how do you calculate the...
