Infiniti Now allows customers to experience a dropoff 24-hour home test drive. INFINITI Motor Company joins fellow luxury manufacturer Genesis with this Purple Goldfish of “added service.”
[Aside – I can’t say “Infiniti Now” without thinking about Frank Costanza yelling “Serenity Now!” in my ear. After listening to a self-help recording, George’s father on Seinfeld negates saying the phrase calmly]
THE OVERNIGHT TEST DRIVE
This idea isn’t new. For over a decade BMW of Bridgeport has offered an overnight test drive. The Connecticut dealer has no problem with giving you “the ultimate driving machine” for an extended period. No driving around with the salesperson and no more imagining what a BMW might look like parked in your driveway.
There is a strong reason why BMW, Infiniti, and Genesis want you to take the car.
Here is an excerpt from a J.D. Power survey:
“When it comes to the test drive, most shoppers expect to be able to test drive the vehicle for an hour or more, with most premium brand shoppers expecting to test vehicles for five hours or more. Most shoppers also expect to be able to take the test drive on their own, without the salesperson accompanying them.”
What do you think? Smart strategy? Are you screaming Infiniti Now!
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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
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