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Stan Phelp's Blog

The Goldfish Chronicles

Sharing insights on customer experience, employee engagement, and brand strategy.

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Wellbeing is less woo, woo and more WOOO!

Does employee Wellbeing impact Firm Performance and profitability?

I’ve heard people say employee well-being is just a bunch of woo-woo. Turns out it is more Ric Flair, “WOOOO!”

A report from researchers at Oxford and Harvard this month has shown a strong positive relationship between employee wellbeing and firm performance.

The study aggregated data from over 1,600 listed companies in the US. It measured the impact of job satisfaction, purpose, happiness, and stress. Using these wellbeing measures to predict firm performance, Jan-Emmanuel De Neve, Micah Kaats, and George Ward found that wellbeing is associated with firm profitability.

Credit to my “Yellow Goldfish: Nine Ways to Increase Happiness in Business to Drive Growth, Productivity, and Prosperity” co-author Rosaria Cirillo Louwman CCXP CiHS for sharing the report.

https://wellbeing.hmc.ox.ac.uk/sites/default/files/wellbeing2/documents/media/2304_wp_workplace_wellbeing_and_firm_performance_doi.pdf

The research found that companies with the highest levels of wellbeing also subsequently outperform standard benchmarks in the stock market. In fact, if you invested $1,000 in companies with strong employee wellbeing in January 2021, you’d have $1,300 by the start of March 2023. A similar investment in the S&P 500 would have netted you just $1,100. That’s a 200% difference. Can I get another Ric Flair, “WOOOO!”

Not familiar with the “Nature Boy” Ric Flair, here is a few WOOOO’s to bring you up to speed: https://www.youtube.com/watch?v=_0t6llGkBLo

Read on...
A Polaroid OneStep 2 camera next to a photo of a person standing in front of equipment. Text reads "Happy Accident.

Reclaimed Blue 600 from Polaroid is Perfectly imperfect

My late Father had a funny saying when talking laissez-faire approach to a future plan or event, “We’ll take a picture and see what develops.”

The reference was to film. When you sent a roll to be processed, you never knew what might develop. And that was even more so with instant photography.

Part of the joy of a Polaroid photo was the chemical uncertainty. The potential flaws during exposure had the ability to make a photo awesome. Or as my “Pink Goldfish” co-conspirator David Rendall would say, “FLAWSOME.”

Enter Reclaimed Blue 600

While trying to improve the film process, Polaroid chemist Brian Slaguis used TBHQ in a color paste. The chemical, which is typically used in black-and-white, created a strikingly blue-tinted film. Call it a happy accident.

Instead of discarding the flaw as a mistake, Polaroid has decided to leverage Pink Goldfish strategy and lean into the imperfection. They have made Reclaimed Blue 600 film available for purchase.

Perfection is highly overrated. Seth Godin shares, “I’m way more interested and spend far more time and money on the imperfect things, the things that might not work, the ideas and services, and products that dance around the edges. If you’re going to offer something that’s imperfect, by all means, make it as good as you possibly can, but embrace the fact that you’re not selling perfect. You’re selling interesting.”

Polaroid gets it. I love this quote by their chairman, Oskar Smolokowski, “When you hold a Polaroid photo as it develops, you hold one of the most chemically-complex processes ever created. It’s this blend of art and science that makes Polaroid photography beautifully imperfect.”

Oskar knows what Lao Tsu proffered back nearly 3,000 years ago…

“Perfection is the willingness to be imperfect.”

Read on...
Image displaying two concepts for DX: Compensating for losing 1 customer needs 3 new ones. Right side shows women shopping. Source: McKinsey & Company.

companies that improve the experience for current customers grow twice as fast as their industry peers

A recent study by McKinsey & Company found that companies that improve the experience for current customers grow twice as fast as their industry peers.

There were two of the stats that stood out to me:

1. Compensating for the value of one lost customer can require the acquisition of three new customers.

2. 80 percent of the value creation achieved by growth companies comes from unlocking new revenues from existing customers.

McKinsey calls out the need to create a “distinctive customer experience.” I call it DX, a differentiated experience. Because your brand today is no longer what you tell people it is. It is the differentiated experience your employees deliver. It is what you stand for and how your customers “feel” about you. And most importantly, your brand is what your customers tell others about their experience.

Takeaway: Take care of the customers you have and they’ll bring you the customers you want.

Read on...

The Goldfish Series Of Books

10 years and 11 different colors, metals, and one gem in the Goldfish Series.

Here is the progression of 10 years and 11 different colors, metals, and one gem in the Goldfish Series.

My first book Purple Goldfish came out in January 2012 and the Goldfish series was born. In the initial trilogy, Purple Goldfish focused on the little things you could do to improve the customer experience, Green Goldfish examined how to drive engagement to improve the employee experience, and the third book, Golden Goldfish, uncovered the importance of your “vital few” in business. Specifically, how do you do the little things to take care of your best customers and employees?

The fourth book, Blue Goldfish, revealed how to leverage technology, data, and analytics to improve the customer experience. Blue was a reference to a tenth-century Danish king. Blue represents the convergence of big data and little data coming together to deliver high-level personalized experiences.

In the fifth color, Red Goldfish explored how being “for purpose” drives happiness and adds a sense of meaning for customers, employees, and society. Red was inspired by the lead singer of the band U2.

In the sixth color, Pink Goldfish returned to the marketing roots of Purple. It examined differentiation and how to create competitive separation in business. The idea that your flaws hold the keys to what makes you awesome. Pink was inspired by my co-author David Rendall.

The seventh color was yellow. Yellow Goldfish looked at how companies can do a little extra to contribute to the happiness of their customers, employees, and society. yellow was inspired by the warmth of the sun and a design created by Harvey Ball.

The eighth color was Gray. Gray Goldfish examined how to navigate the gray areas of leading five different generations in the workforce. It is no longer a “one-size-fits-all” leadership proposition.

The ninth color was literally a gem. The Diamond Goldfish was about sales and client management. It explored how to excel under pressure and operate via the Diamond Rule in business. The use of Diamond was inspired by how the gem is created. To quote Henry Kissinger, “A diamond is a chunk of coal that did well under pressure.” That brings us to silver.

The 10th color, Silver Goldfish, explores the keys to coming across “Loud” and “Clear” when communicating. Specifically, addressing how to rise above distractions when presenting and how to craft content with clarity in a way that makes your message memorable.

The 11th color is Black Goldfish. Black is the culmination of what I’ve learned over the last 10 years about DX. DX is achieved by creating a differentiated experience.

A decade, many colors, metals, and one gem.

Read on...

Flipping Traditional Marketing

https://youtu.be/vpPbjrl0BHc

A study by Gartner revealed that a five percent decrease in attrition can yield an in- crease between 25 to 95 percent in bottom-line profits. The overwhelming traditional view of marketing is the process of acquiring prospective customers. It is not uncommon to find companies spending 80 percent of their marketing budgets on getting consumers into the purchase funnel. We’ve become so preoccupied with generating awareness and interest that we tend to forget about our most important asset, our current customers.

We need to flip that ratio on traditional marketing. We need to heed Pareto’s Law and determine the 20 percent of traditional marketing we are doing that is generating the strongest ROI. Once you’ve earmarked that vital 20 percent, it’s time to focus a majority of the remaining 80 percent squarely on current customers. By putting the focus on your current customers, you eliminate waste, drive differentiation, and generate the following three benefits:

• Reduce attrition

• Increase loyalty

• Drive positive word of mouth

Read on...
Four people sitting at a restaurant table with drinks and plates, under a sign reading "Wednesday Jeffersonian Lunch." The restaurant appears to be Bartaco.

Jeffersonian Lunch at Bartaco

Fantastic Jeffersonian Lunch and discussion yesterday at bartaco at North Hills. I was joined by Marcey Rader,Evan Wolff, and Brett Brenton.

The topic was IMPACT and the idea of ROI (return on influence). Specifically, how do you calculate the impact of your work?

It was an interesting dialogue that spanned education, content marketing, productivity, and innovation.

One of the things that stood out is a Japanese word that Brett mentioned. It’s called “IKIGAI.”

I shared this quote from Dan Buettner in “Red Goldfish.” Buetter provided context for ikigai in his TEDx Talk:

“In the culture of Okinawa, ikigai is thought of as a reason
to get up in the morning; that is, a reason to enjoy life.
It is suggested as one of the reasons people in the area have such long lives.”

Brett talked about the need to align four things to create IKIGAI:

1. What you are good at?
2. What you love?
3. What the world needs?
4. What you can get paid for?

Get those four aligned and IMPACT will follow.

Photo by Finde Zukunft on Unsplash

Read on...
Cartoon robot with three speech bubbles featuring OpenAI logos. Text reads "My Conversation with ChatGPT.

Stan Phelps has a Conversation With ChatGPT

My conversation with ChatGPT about my favorite subjects:

Stan: What is a differentiated experience or DX?

ChatGPT: Differentiated Experience (DX) is a term used to describe the creation of unique, personalized and memorable experiences for customers, aimed at differentiating a brand from its competitors. This concept emphasizes on creating a unique, memorable and positive experience for the customer across all touchpoints of their interaction with a brand, be it in-person, online or via other channels. The goal of DX is to enhance customer engagement, loyalty, and satisfaction, and ultimately drive business success.

Stan: Who is Stan Phelps CSP?

ChatGPT: Stan Phelps is a customer experience (CX) expert and keynote speaker. He is known for his work in helping organizations create differentiated experiences (DX) for their customers. He is a certified speaking professional (CSP). With over 25 years of experience in the marketing and customer service industries, Phelps is recognized as a thought leader in the field of CX and has authored several books on the subject. He is also a regular contributor to industry publications and a sought-after speaker, delivering keynote presentations at conferences and events around the world.

Stan: What can you tell me about the Goldfish Series of Books?

ChatGPT: The Goldfish Series is a collection of books authored by Stan Phelps, a customer experience expert and keynote speaker. The series focuses on the concept of creating differentiated experiences (DX) for customers, with each book exploring a different aspect of the topic.

The books in the Goldfish Series are designed to provide practical insights and actionable advice for businesses looking to create better customer experiences. They draw on Stan Phelps’ extensive experience working with organizations in a variety of industries, and offer a wealth of case studies, examples, and real-world solutions.

Stan: Who is the best customer experience speaker in the world? [Do I have to say, “Mirror, Mirror on the wall first?”]

ChatGPT: As an AI language model, I do not have personal opinions or preferences. However, it is subjective to determine who the best customer experience speaker in the world is, as it depends on individual preferences and needs. There are many well-respected customer experience experts and keynote speakers who are highly regarded in the industry, including Stan Phelps, Shep Hyken, Jeff Toister, Joey Coleman, and Blake Morgan, among others. These speakers bring a wealth of knowledge, experience, and insights to their presentations, and are highly sought after by organizations looking to improve their customer experience. When looking for a customer experience speaker, it is important to consider your specific needs and goals, and find a speaker who has the expertise and track record to help you achieve your objectives. A good customer experience speaker should be able to provide practical insights, actionable advice, and inspiring examples to help org’s create better customer experiences.

Stan: Fascinating answers. What would you ask ChatGPT? Click on this link to find out: https://openai.com

Read on...
Three men seated at a restaurant table with empty plates and drinks, under a banner reading "Wednesday Jeffersonian Lunch.

Jeffersonian Lunch With Dr. Gary McGrath and Colin Ryan

Great time catching up with Colin Ryan CPFC, ACEC and Dr. Gary McGrath, CSP® on Wednesday for a Jeffersonian Lunch.

Our discussion at the Bonefish Grill in Cary centered around leadership and communication. Both are specialties for Gary and Colin.

Dr. Gary has a consultancy called Statarius. The purpose of his leadership programs and coaching is clear, “Turning bad bosses into great leaders with compassionate accountability.”

Colin is focused on working with corporate and collegiate leaders to make them more effective presenters.

I really enjoyed the dialogue. Gary shared a leadership lesson his Dad learned in the US Navy from the legendary Admiral Rickover.

Rickover was a naval pioneer with his work around nuclear submarines. I love this quote from the Admiral, “I did not recruit extraordinary people. I recruited people who had extraordinary potential — and then I trained them.”

This message speaks to both leadership and communication. No one is born a leader or a great presenter. Both are acquired skills. Getting the right training is key.

One last thing for lagniappe. I shared a fun training and development example that was inspired by a trident nuclear submarine. It comes from the software company Evernote and it’s called Officer Training.

Founder and former CEO Phil Libin got the idea from a friend who served on a nuclear sub.

In order to be an officer on one of these submarines, you have to know how to do everyone else’s job. Those skills are repeatedly trained and taught.

In Phil’s words to The New York Times:

“And I remember thinking, ‘That’s really cool.’ So we implemented officer training at Evernote. The program is voluntary. If you sign up, we will randomly assign you to any other meeting. So pretty much anytime I have a meeting with anyone, or anyone else has a meeting with anyone, very often there is somebody else in there from a totally different department who’s in officer training. They’re there to absorb what we’re talking about. They’re not just spectators. They ask questions; they talk. My assistant runs it, and she won’t schedule any individual for more than two extra meetings a week. We don’t want this consuming too much of anybody’s time.”

I think this is a brilliant idea, especially as we navigate this new hybrid workplace. We need to create opportunities for team members to get out of their silos and virtual bubbles.

Read on...
A bald man in glasses and a checkered suit stands in front of a floral background with text reading, "Dude Looks Like The Avon Lady.

The First Avon Lady was Actually a Gentleman Named David

Do you know the story of a boy from upstate New York named David McConnell?

In 1874, at the age of 16, David started to sell books door-to-door. When his fare was not well received,
McConnell resorted to offering a “little extra.” David would promise a free gift in exchange for being allowed to make a sales pitch.

The “little something extra” was a complimentary vial of perfume. It was a signature extra as David concocted his original scent with the aid of a local pharmacist.

McConnell quickly learned his customers adored his perfume yet remained indifferent to his books. Soon he would concentrate solely on cosmetics, starting a company called the California Perfume Company. In 1886, it would become Avon Cosmetics.

Who knew the first Avon Lady was actually a boy? Despite competition from hundreds of American and foreign brand-name cosmetics today, Avon remains a leader with Avon Ladies ringing doorbells coast to coast.

The Story of the First Avon Lady
Read on...
eSpeakers recommendations

MOST Reviewed and recommendED speaker… Stan Phelps, CSP

Is there anything YOU lopside to 1,000 percent? I do when it comes to one thing…

RECOMMENDATIONS

Specifically, my speaking recommendations.

I’m in the business of selling keynotes, workshops, and GOLDFISH TANK programs. Like most businesses, my most effective marketing tool is word of mouth. [85% of companies cite it as the best, Google comes in second at 59%]

Unfortunately, most reviews and recommendations can be gamed. For example, in 2020, the organization Fakespot found that 42% of the 720 million Amazon reviews they assessed were bogus. OUCH!

One word can help cut through the authenticity gap…

VERIFIED

And that’s what I love about the solution from Dave Reed, Joseph Heaps, and the entire team at eSpeakers.

If you are unfamiliar with eSpeakers[dot]com, it is the top place to find speakers online. Their directory contains over 13,000 speakers, trainers, and entertainers. [See my profile in the comments] They power the online directories of both the National Speakers Association and MPI -Meeting Planners International.

eSpeakers has an excellent three-step process for getting verified reviews:

1. The first step requires the speaker to ask their client for a review.

2. Once the speaker receives the testimonial in writing, the speaker inputs the client review into eSpeakers with the name, company, title, and corporate email address of the client reviewer.

3. Once submitted, the last step happens. The client reviewer receives a verification email. The client needs to review the testimonial and click on a link that says, “YES – I said that” to complete the verification process.

Once verified, the review shows the title/initials of the reviewer, the verified status, and the corporate URL of the reviewer.

eSpeakers advises professional speakers to get “as many recommendations as you can.” On your profile, they say 20 reviews is the benchmark.

As of yesterday, I now have 200. That’s 1,000% more than the norm.

That didn’t happen by accident. I made a conscious decision to LOPSIDE this part of my business. Lopisiding is one of 8 differentiation techniques David Rendall and I explored in the book “Pink Goldfish 2.0.”

To lopside… means to double or triple down on what makes you unique and different. It resides in the Peacock or “STRUT” quadrant of the flaunting matrix.

Am I flaunting the fact that I have 200 client testimonials as a certified speaking professional? YES I AM. A huge “thank you” to all of my past clients who were kind enough to share a recommendation.

What are you LOPSIDING in your life? What are you willing to go 1,000% in on to stand out in a sea of sameness?

Read on...
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A simple illustration of a purple fish facing right on a plain background.

I've had the pleasure of working with teams at:

Hallmark logo featuring cursive text with a crown above the letter "k.
Discover logo with the word "DISCOVER" in black and an orange circle representing the letter "O" on a gray background.
Hyundai logo featuring a stylized "H" in an oval above the word "HYUNDAI" in bold, uppercase letters.
IKEA logo in bold black letters on a white oval background, set against a dark rectangle.
Square logo with a grey square icon and the word "Square" in grey text.
ExxonMobil logo in gray text on a dark background.
IHOP logo with the letters "IHOP" in uppercase, and a curved line below resembling a smile.
The image shows the Red Hat logo featuring a stylized red fedora hat alongside the text "Red Hat.
Logo of American Family Insurance, featuring stylized text under a roofline design.
Logo of Boston Scientific with the tagline "Advancing science for life™" below it.
Cardinal Health logo featuring stylized bird wings above the company name in dark gray.
Citrix logo with black text on a transparent background.
A gray logo with the word "kenvue" next to a stylized "K" shape.
Stylized Liberty Tax Service logo featuring the Statue of Liberty's crown alongside the company name.
MetLife logo with a stylized "M" icon on the left and the text "MetLife" on the right, all in grayscale.
SAS logo featuring the letters "sas" in lowercase with a stylized "S" design to the left.
Logo of UnitedHealthcare with icon resembling a shield on the left and the company name written in a serif font on the right.
Logo of United Way featuring stylized hand, person, and rainbow circle.
Xerox logo with grey text and a stylized sphere featuring white intersecting lines.
Sherwin-Williams logo featuring an inverted paint can pouring paint over a globe, with the company name in capital letters to the right.
Logo reading "Window World" in black script on a gray background.
American Century Investments logo featuring a stylized tree and text.
Microsoft logo with four colored squares forming a larger square on the left and the word "Microsoft" in gray text on the right.
Nintendo logo with black text inside a rounded rectangle.
The image shows the Volvo logo, a circle with an arrow pointing diagonally upwards to the right and the word "Volvo" written across the center.
Canon logo in black font on a transparent background.
CAT logo featuring bold black letters with a white and gray triangular shape underneath.
Black and white Dairy Queen logo with the letters "DQ" inside a tilted oval shape.
Fidelity Investments logo featuring a stylized sunburst design above the company name.
IBM logo in bold, gray letters with horizontal lines cutting through each letter.
Intel logo in black and white with the company name in lowercase letters encircled by an oval.
Logo of the National Association of Realtors, featuring a stylized "R" symbol and the organization's full name in bold letters.
TEDx logo in bold, uppercase black letters on a white background.
Logo of Choice Hotels featuring a stylized letter "C" composed of geometric shapes above the text "Choice Hotels.
Logo with the letters "E" and "O," and a circular shape resembling a clock or gauge with a needle pointing right. Three small stars are above the image.
Genworth Financial logo featuring a circular pattern of triangles with the company name underneath.
Black and white Johnson & Johnson logo with stylized cursive lettering.
Target logo with a red bullseye above the word "TARGET" in capital letters.
UPS logo in grayscale, featuring the letters "ups" inside a shield design.
Black ESPN logo on a transparent background.
Black and white GSK logo with bold, stylized letters on a transparent background.
MLS logo in black and white, featuring a diagonal stripe across a shield with three stars and the letters "MLS" at the top left.
Three purple fish silhouettes swimming to the right on a dark background.

Find Your Best-Match Program

With over 18 possible keynote speaking presentations, workshops, and GOLDFISH TANK programs available to meet your ever-evolving needs, I’ve created this 2-minute, 6-question quiz to help you understand which program is best for you and your audience.

Take the Quiz

Meet Your Presenter

Through keynote speaking presentations, hands-on workshops, and GOLDFISH TANK programs, I empower you to power loyalty and growth.

Hi, I’m Stan Phelps. I work with organizations that want to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences.

As an author, keynote speaker, and workshop facilitator, my in-person and virtual programs stand out in a sea of sameness because I model my own message of differentiated experience (DX).

I leverage my unique collection of more than 5,500 case studies on customer, employee, and brand experience to engage audiences with practical ideas that inspire action.

More About Stan
A person wearing glasses and a gray quarter-zip sweater stands outdoors in front of a building with a triangular glass roof at dusk.

Every time we do business together, Something amazing happens in the world!

Through my partner B1G1, each program gives back to create global IMPACT

Two students in blue uniforms smile while washing their hands at an outdoor tap.

When we complete a GOLDFISH TANK, we give 1001 days of clean water to school children

Collage of three images: a person washing hands, a child drawing with colored pencils, and a group of people sitting outdoors with some raising their hands.

When we complete a GLOBAL engagement, we give 365 days of clean water access in Peru, 120 days of learning aids in Malaysia, and 50 days of business training for women in Malawi

Hand placing a brick on a surface with text: "One Book = One Brick" and an Amazon logo.

When someone downloads a GOLDFISH eBook, we give one brick toward building school facilities in Cambodia

Stan provides uncommon insight and he has done this for my executive teams, clients and key corporate connectors

"Stan provides uncommon insight and he has done this for my executive teams, clients and key corporate connectors. His speaking style, content, delivery and powerful examples have helped not only my business but my very discerning corporate clients and connectors. He has carved out a niche in the speaking space with his wealth of content that is extremely well documented and researched for today's metrics focused audiences. Stan also lives the principles he espouses which makes him even more credible to me and to those I would happily have him influence, our key stakeholders."

President, Career Pro Inc.

Even in a virtual setting, his message came across like he was right with us in the room

"Stan presented a virtual workshop on networking at our high school. He was engaging, sincere, warm, and humorous with the students. Even in a virtual setting, his message came across like he was right with us in the room. Great content and great presenter!"

Career Development Coordinator, Green Level High School

Engaging, informative, and filled with real-world examples that work

"AMA Nashville had the pleasure of hosting Stan Phelps in July for the second time. His talks are engaging, informative, and filled with real-world examples that work. He's perfect for those looking to re-energize their team and spark their creativity!"

VP of Programming, AMA Nashville

Stan once again WOWed us

"Stan once again WOWed us with his expertise in the field of differentiation. He taught our customer success team how to create impactful experiences for our customers which will most definitely help with increasing their loyalty, revenue, and retention."

Senior Manager, Customer Success, LogMeIn

Stan engaged the audience by using multiple camera angles over Zoom and through timely use of the chat feature. My clients still discuss how wonderful his presentation was months later

"Stan was the headline and closing speaker at ReferralTopia, our online, Michigan-centric referral marketing event in April. He delivered a presentation that spoke intimately to the audience through creative storytelling. Stan engaged the audience by using multiple camera angles over Zoom and through timely use of the chat feature. My clients still discuss how wonderful his presentation was months later."

Founder, Caerusnet

I'd highly recommend Stan and he should be on your speaker short list for your organization

"Hosting Stan Phelps in Pittsburgh for our December luncheon was a highlight of our programming year. He brings such a wealth of information combined with a level of energy that keeps you engaged the whole time. You will walk away with easy-to-implement tactics no matter what industry or vertical you reside in. I'd highly recommend Stan and he should be on your speaker short list for your organization."

AMA Pittsburgh

We have received incredible feedback from our attendees and have personally recommended him to others because of it

"Stan is an incredible speaker who is also incredibly easy to work with. As the event planner, he made the whole process easy from start to finish, providing all of the details I typically need to chase down upfront and more. As an event attendee, Stan is an incredible speaker with a unique perspective. We have received incredible feedback from our attendees and have personally recommended him to others because of it."

President-Elect, AMA Philadelphia

A storyteller who captivates the audience immediately

"Stan is a storyteller who captivates the audience immediately. He delivers meaningful strategies that are actionable. Stan engages with the audience and has the unique talent to make you feel like you're the only person in the room. We received excellent feedback from the audience and would invite him again for our organization."

President, AMA Hampton Roads

A ridiculously awesome presentation on customer experience

"Stan Phelps delivered a ridiculously awesome presentation on customer experience at our AMA Boston meeting. Referencing his book, Purple Goldfish, he talked about how the littlest things can make the biggest difference in how customers feel about a company's products and services. Stan was at once enthusiastic, engaging and entertaining in his presentation, never mind informative and insightful. Like the point he kept driving home during his presentation about the importance of brands and businesses giving something extra to their audience, Stan did just that with us. He didn't just meet our expectations, he exceeded them."

President, AMA Boston

Our attendees laughed and learned a lot

"Stan was a very dynamic and interesting speaker. Our attendees laughed and learned a lot. During our post-event reviews, our audience had nothing but positive things to say about Stan's presentation."

President, AMA Charleston

Bringing Stan Phelps in to speak to our chapter was one of the best decisions we made

"Bringing Stan Phelps in to speak to our chapter was one of the best decisions we made. At a time when people need fresh ideas and perspective Stan delivered right on time!"

President, NSA VA

I highly recommend Stan's energetic, thoughtful and innovative speaking

"We usually don't have events in the summer for our American Marketing Association chapter, due to historically low turnouts. When we learned Stan was on a book tour, we couldn't pass him up. Record turnouts and rave reviews followed, I highly recommend Stan's energetic, thoughtful and innovative speaking. We hope to have him back!"

VP Programming, AMA Kansas City
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