The Differentiated Experience (DX) You Deliver Is the Most Referable Customer Experience
Honored to be a guest of Bernie Borges of iQor on Episode 60 of the "Digitally Irresistible" podcast. Watch the episode here: Bernie and I talked about the I.D.E.A. framework for creating a differentiated experience (DX). I co-created this...
The 10 Commandments of using powerpoint
Do you know the 10 Commandments of PowerPoint? If not, you should... PowerPoint is an amazing presentation tool if used effectively. But with great power, you need to make a point to use it responsibly. Most people abuse it. In the words of Seth Godin, "If there was...
Disney Lies About Waiting… and you should too!
It’s no secret that Disney understands waiting. Karl Sakas shared an insight with me about the wait times at Disney Parks. As you enter a ride’s line, the current wait time is posted. As you wait, you pass signs that indicate the wait from your current position in...
Jerry Seinfeld and Kith leverage opposing
What's the deal with the old guy in streetwear? KITH nearly broke the internet when it launched its latest seasonal collection for Fall 2022. This assortment includes original apparel and accessories in the brand’s ongoing Classics Program starring iconic New York...
a King, a dead tooth, and what it can teach us about ideation…
One thousand years, a King, and a dead tooth. How one man became the inspiration for wireless communication. Our King is Harald Gormsson. Gormsson ruled Denmark back in the 10th century. The medieval king was notorious for uniting all of Scandinavia and converting the...