Do we need to find and fix our flaws in order to be successful in business? There are four elements to this belief:

1. We need to be normal, fit in, and not stand out.

2. We should fix weaknesses and improve flaws.

3. We could be great at everything if we are diligent enough.

4. We can stand out if we just have the discipline and perseverance to be better.

These beliefs lead companies to define their strengths and weaknesses using the same measurements as their competition.

Pink Goldfish strategy shatters these misconceptions by offering four competing beliefs:

1. Fitting in and becoming a copycat brand will never lead to success. Benchmarking and best practices are not the path to greatness.

2.Trying to fix a weakness is a waste of time and effort.
If you try to be great at everything, you end up being great at nothing.

3. If you try to please everyone, you end up pleasing no one and becoming average, mediocre, and invisible.

4. Discipline and perseverance are finite resources. We have to be efficient in how and when we use them.

It is good to be different, to stick out, and be unique. You should flaunt your weaknesses, instead of fixing them. You need to FIT-OUT. Your flaws may hold the key to what makes you awesome.

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at