“You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story.” This is my favorite quote from the Foreword to “Pink Goldfish 2.0 – Defy Normal and Exploit Imperfection” by Jay Baer.
You can read the entire Foreword in the carousel post below.
Here are a few other memorable quotes from Jay:
“The fact is that all human beings ignore what is average, and discuss what is different.”
“Because after consulting with more than 700 organizations, I have found it to be exceedingly difficult to find lasting success in business without meaningful differentiation.”
“You have to stand out in a way that is noticeable enough to create a tsunami of stories about that differentiator.”
I am huge fan of Jay’s work. If you haven’t picked up YOUtility, Hug Your Haters, or Talk Triggers, you should. There is a reason Jay is in both the Word of Mouth and Speaking Hall of Fames.
David Rendall and I are honored he wrote the Foreword. We’re excited for the launch on July 5, 2021.
Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.