“You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story.” This is my favorite quote from the Foreword to “Pink Goldfish 2.0 – Defy Normal and Exploit Imperfection” by Jay Baer.

You can read the entire Foreword in the carousel post below.

Here are a few other memorable quotes from Jay:

“The fact is that all human beings ignore what is average, and discuss what is different.”

“Because after consulting with more than 700 organizations, I have found it to be exceedingly difficult to find lasting success in business without meaningful differentiation.”

“You have to stand out in a way that is noticeable enough to create a tsunami of stories about that differentiator.”

I am huge fan of Jay’s work. If you haven’t picked up YOUtility, Hug Your Haters, or Talk Triggers, you should. There is a reason Jay is in both the Word of Mouth and Speaking Hall of Fames.

David Rendall and I are honored he wrote the Foreword. We’re excited for the launch on July 5, 2021.

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.