YOU ARE INVITED to the Black Goldfish Virtual Book Launch on Twosday.

Yes Twosday…. the book launch is on Tuesday, 2.22.22.

Tickets are complimentary. You can register on Eventbrite here:

A decade in the making, I’m excited to share 10 Key Takeaways from Black Goldfish. Black is the 11th color and the first hardcover in the series.

Black Goldfish is the culmination of everything I’ve learned about creating a differentiated experience (DX) by studying over 5,000 case studies. To quote Alecia Beth Moore (P!NK), “That’s all I know, that’s all I know so far.” 

Hope to see you on Twosday!

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Stan Phelps

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at