Would you try this hot sauce? Mad Dog 357 No. 9 Plutonium is the world’s hottest. It’s so hot, you have to heat it up just to coax it out of the bottle. The 9 refers to 9 million Scoville.

Not familiar with a Scoville Heat Unit? That’s the measurement for heat. According to The Manual, “To put that in perspective, a bell pepper is 0 SHUs, because it contains no capsaicin, the ingredient responsible for the pain, terror, euphoria, and everything else involved in eating spicy foods. A jalapeño? A paltry 5,000 SHUs. A Carolina Reaper, one of the hottest peppers on the planet, clocks in at 1.5 million SHUs and pepper spray — the stuff used to stop criminals — is around 5.3 million.”

Mad Dog is classic example of the #PinkGoldfish of Lopsiding. How do you take one thing that make you unique . . . and then triple down on it.

In case you want to give it the college try, it’s not gonna be cheap. Mad Dog is $100 for an ounce. If you make the leap, you’ll have to agree to disclaimers such as:

– This product can cause serious injury if directly consumed, ingested, or applied to the body…

– I am not inebriated or otherwise not of a sound mind.

Is too much of one thing also a good thing? Here’s why lopsiding can provide a “halo effect” for your other products:

When you walk into any car dealership, you’ll most likely find one car on the showroom floor. It’s the highest-end version of their most expensive vehicle. Usually with a unique paint job and all the bells and whistles. The dealership is trying to take advantage of the Halo Effect. The effect refers to how a general or overall impression of a thing influences the perception of other attributes of the thing, or related things. 

For Mad Dog 357, this is a smart move for the Ashley Food Company. They share on the product page, “At Ashley Food Company, we do one thing. We make great-tasting and award-winning hot sauces, extreme hot sauces, and pepper extracts. We make each sauce in hand-measured, small batches to ensure incredible flavor and quality. All of our products are made in the USA, using only the finest, all-natural ingredients.” https://maddog357.com/products/357plut-1

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

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