Would you be brave enough to put a “Don’t Hire Us” page on your website? That’s exactly what Bill Petrie, Kelsey Cunningham and the team at brandivate did. Here’s what that they shared:


Don’t Hire Us

Most companies spend all the time and effort on their websites trying to convince you why you should do business with them. For the most part, we have done the same here at brandivate, with this page being the exception.
You see, we aren’t for everyone – no company is, despite what they may tell you. We know who we are and, even more, understand the type of clients where we can create the fastest and most positive impact. Unfortunately, this understanding also means we realize there are some clients that, well, aren’t for us: the ones who believe there’s an easy button, who aren’t ready to roll up their sleeves alongside us, and those who aren’t willing to use the tools we create for them. 

So, if any of the below apply to you, please don’t hire us. 

1. Happy with the status quo.

2. Resistant to new ideas.

3. Aren’t interested in working together to create a partnership.

4. Don’t believe laughter and fun should be part of the process.

5. Don’t want to stand apart from the competition.

6. Aren’t willing to invest in long, sustained growth.

However, if you’re ready to shift your view, stand out from the crowd, and grow your business by partnering with a creative, forward-thinking, and dynamic company, then brandivate is a perfect choice. To get started, click on the “let’s talk” button below, and we will set up a time to talk that works for you.

We aren’t for everyone, but we just might be right for you.


I love that this isn’t a standalone page. “Don’t Hire Us” is on the main menu for the site. This is a great example of the Pink Goldfish of Withholding.

Withholding is about limitations, restrictions, boundaries, and constraints. That sounds obviously negative.

Don’t great brands and agencies offer freedom? NO
Shouldn’t you bend over backward for the clients? NO
Shouldn’t you serve everyone? NO

Everyone wants more clients, don’t they? Not necessarily. You want more of the right clients.

Would you create one of these pages? What are you waiting for? To quote a set of lyrics from one of my favorite musicals:

John Laurens: “Burr, the revolution’s imminent. What do you stall for?”
Alexander Hamilton: “If you stand for nothing, Burr, what’ll you fall for?” Aaron Burr: “Alexander, please.”
Alexander Hamilton: “Burr, I’d rather be divisive than indecisive, drop the niceties.”

Takeaway: Nice is a four-letter-word. Be divisive. Take a stand against who you are not for.

Follow me on Twitter or LinkedIn.

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.