The human brain is the most powerful processor on the planet. It’s responsible for incredible advances in art, culture and technology. Yet at times it can cause us to act like anything but a human being. Even though we live in the modern world, it turns out we are still operating on fairly primitive biology. And under pressure, that biology predictably runs our hard-wired survival strategy every time it detects a threat.

To succeed in business and life, we need to UPGRADE OUR HUMANWARE and learn to behave in ways that are counter to what our biology wants us to do. It begins with awareness and making better choices. Applying the Diamond Rule means keeping your wits about you, focusing on the other person and not succumbing to the pressure.

There are two primary skills you’ll need to develop to employ the Diamond Rule:

1. Learning how to manage your own behavior under pressure

Before you will ever be able to relate better to others, it’s important to look in the mirror, understand your behavioral style and manage yourself.

2. Increasing your focus on the concerns of others

When you learn what causes other people to feel stress, you can help reduce their pressure and instantly improve your identity along the way.

Follow me on Twitter or LinkedIn.

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at