There are only two types of road trippers in this world. Those that have been to Buc-ees before . . . and those that haven’t. Described as the ‘Disney’ of convenience stores, it is a Texas-sized (literally and figuratively) site to behold.

Think about the attributes you look for in a highway pit-stop:

1. Safe
2. Clean
3. Convenient
4. Value

Buc-ees taps into the Pink Goldfish concept of Lopsiding to overdeliver on these four key attributes:

1. Safe – Buc-ees prides itself on being a safe family destination. They lopside this by not allowing 18-wheelers.

2. Clean – wattage and elbow grease. You’ll find a well-lit bathroom, with dozens of stalls, and a 24-hour staff for cleaning. In 2012, Cintas ran a nationwide restroom contest and Buc-ees flushed the competition. They once had a billboard that read, “Top Two Reasons to Stop at Buc-ee’s: #1 and #2.”

3. Convenient – plenty of parking, dozens of registers, and tons of gas pumps means you never have to wait.

4. Value – Buc-ees gas is usually 10 cents a gallon cheaper. Add in great deals on ice and fountain drinks. Save here and then splurge on a plethora of snacks.

Been to a Buc-ees? What’s your favorite thing or part of the experience?

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

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