There are only two types of road trippers in this world. Those that have been to Buc-ees before . . . and those that haven’t. Described as the ‘Disney’ of convenience stores, it is a Texas-sized (literally and figuratively) site to behold.
Think about the attributes you look for in a highway pit-stop:
1. Safe
2. Clean
3. Convenient
4. Value
Buc-ees taps into the Pink Goldfish concept of Lopsiding to overdeliver on these four key attributes:
1. Safe – Buc-ees prides itself on being a safe family destination. They lopside this by not allowing 18-wheelers.
2. Clean – wattage and elbow grease. You’ll find a well-lit bathroom, with dozens of stalls, and a 24-hour staff for cleaning. In 2012, Cintas ran a nationwide restroom contest and Buc-ees flushed the competition. They once had a billboard that read, “Top Two Reasons to Stop at Buc-ee’s: #1 and #2.”
3. Convenient – plenty of parking, dozens of registers, and tons of gas pumps means you never have to wait.
4. Value – Buc-ees gas is usually 10 cents a gallon cheaper. Add in great deals on ice and fountain drinks. Save here and then splurge on a plethora of snacks.
Been to a Buc-ees? What’s your favorite thing or part of the experience?
Follow me on Twitter or LinkedIn.
Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.