“The patience of virtual attendees is wearing thin. They want better experiences.”

This quote is from Ken Holsinger, the SVP of strategy-data solutions at the Freeman Company. Ken was commenting on a recent study by the trade show, exhibit, and #event company.

This is the eighth iteration of research that has tracked the impact of the global pandemic on events.

Here are some of the key findings:

– 85% of attendees and 86% of exhibitors are expecting to return to in-person events by winter 2021.

-Overall positive sentiment towards attending in-person events increased from 30% to 45%.

Over one million people participated in the study. This finding is particularly encouraging: “The total number of people who plan to be vaccinated or already have been is 79% .” This week we’ll cross the halfway mark nationally.

Questions – should #vaccination be required to attend events?

Two major events dedicated to health and science professionals have indicated they will require attendees to provide proof of vaccination to enter.

Should we go by the honor system with no requirements?

Should it be compulsory for everyone to wear #masks?

Or should we voluntarily communicate our stance on social distancing? Maybe green, yellow, or red ribbons or bracelets?

Your thoughts?

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.