The new “Test to Treat” policy is designed to help fight Covid. Here’s how it will work. Going forward you will be able to walk into a CVS, Walgreen’s, or Walmart to get rapid tested. You’ll receive results on the spot. And if positive, you’ll walk out with a free regimen of antiviral pills.

A key element of improving customer experience involves reducing friction. Five of the 10 types of Purple Goldfish focus on effort and how to make things easier for customers.

Two of these types are convenience and waiting. These two elements are at play with the new “TEST to TREAT” Covid initiative.

The first part is convenience. The concept of “Walk-in” is a literal reference here. Over 8 out of 10 Americans live within 3 miles of a CVS, Walgreens, or a Walmart. You can walk in without an appointment and get tested.

The second part is waiting. Once you get your results, you have the ability to walk away will a course of treatment. And these antivirals are effective. Pfizer‘s Paxlovid antiviral pill reduces the chances of being hospitalized with Covid by 90 percent. Test and treat is important because it’s critical to take to begin the antiviral regimen soon after contracting Covid.

This one-stop COVID-19 response will be another important tool in managing life after the pandemic. Especially for those people who can’t get the vaccine (organ recipient, chemo patient, immunocompromised, religious, or allergic) or for those who have chosen to remain unvaccinated.

What are your thoughts on this new policy? Game changer?

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Stan Phelps

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

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