Ever heard of the acronym DOTE? Do One Thing Every day. I got schooled on this by Juliet Brunhamer and her marketing team at Liberty Tax.

Juliet was talking about marketing and the importance of consistency. I couldn’t agree more. Marketing is not about the big campaign that is sporadic. It’s about the little things that are consistent. Less campaign, more commitment.

What do you do from a marketing point of view that you are committed to on a daily basis?

For me, it’s writing each weekday on LinkedIn. The practice of creating a daily post has been one of the silver linings of COVID-19. I write under #the1299 hashtag.

What’s the significance of 1299?

Here are four potential reasons:

1. Superlimited and fast – it is inspired by the Ducati 1299, the world’s most powerful twin-cylinder supermotorcycle. I wanted my posts to be compact, stylish, and powerful.

2. Ultra-Cool Delivery – an ode to Peggy Frank Memorial Act. Known as House Resolution 1299 in Congress, it is a bill that proposes that any delivery vehicle owned or leased by the USPS to be modified to include an air conditioning unit. And that the USPS may not purchase or lease any delivery vehicle unless that vehicle has an air conditioning unit. Don’t deliver the post unless it’s cool and don’t miss a day.

3. A tribute to FDR – 1299 characters forces you to be succinct and to the point. It was an ode to a piece of advice FDR once gave to his son about public speaking, “Be sincere, be brief, be seated.”

4. Insurgenct ideas – the Ottoman Empire was founded in 1299 and would rule for over 600 years. That’s when the Young Turks rose up, demanded change, and ended the Empire. A Young Turk is now defined as “an insurgent person trying to take control of a situation or organization by force or political maneuver.” I’m that insurgent trying to change the way people think about marketing and the importance of experience.

Which one is correct?

Answer: It’s not the Bugati, the Postal system, or the Ottomans. The inspiration was one of bumping against a creative constraint. Posts only stay up one year and you have a max of 1300 characters. Be succinct, be brief, and be seated.

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.