Smart or Silly? Good Fortune Burger in Toronto created a special #RECEATS sub-menu where you can order food labeled as office supplies. Here are some of the options on the limited-time menu:

Dry Erase Whiteboard (Chicken Burger)
Wired Earphones with Mic (Veggie Burger)
Silicone Keyboard Cover (Build your own Burger)

Need a beverage to wash down your tasty burger, Brett? Order a non-slip rubber mouse pad for $4.00 and get a Coke. A braided HDMI cable will get you some fries.

Rahul Agarwal (@rahul93k) questioned the policy on Instagram and shared some links to the Canadian Revenue Agency:
“Suggest that you look into CRA third-party penalties if you are seriously advocating for people to claim food as supplies.”

Comms strategy consultant Karthik Srinivasan commented,

“It clearly crosses the marketing line, into being ethically wrong. Besides that, when an employee is asked to explain,
(a) why he/she bought office supplies from a shop called ‘Good Fortune Burger’, and
(b) why he/she has been buying multiple steel staplers or silicone keyboard covers in the past few weeks
… the results are going to be not funny, for the employee.”

Smart or silly?

My take is both. #PinkGoldfish points for defying normal. Demerits for making it a limited-time stunt.

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

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