“It handles like a 1967 school bus with an alignment issue.” This quote is from Isaac Rogers describing his Jeep Wrangler. Isaac explains how the objectively worst car he’s ever owned became his favorite vehicle. And how it taught him a valuable lesson about authentic brand experiences. Here’s the link.

“If you were to measure a Jeep on generic ‘industry benchmarks’- reliability, comfort, fuel economy… these are truly terrible cars.”

Yet, Rogers still loves the brand.

“I think I will own a Wrangler for the rest of my life. Why? Because it’s stayed true to its authentic values. It doesn’t try to be the best handling or the fastest or the most comfortable. Jeep realizes why people buy their cars, and it doubles down on those things and avoids chasing ‘sameness.’”

Jeep is a great example of the #PinkGoldfish of Lopsiding. Don’t try to fix an imperfection. Triple down on it. The Wrangler is one of the few remaining four-wheel-drives with solid front + rear axles. These axles are known for their durability, strength, and articulation. Not for a smooth ride.

80 years ago, Willys-Overland demonstrated its off-road capability by driving it up the steps of the US Capitol. When asked by a columnist what it was called, the driver answered, “It’s a jeep.”

Follow me on Twitter or LinkedIn

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.