It all started in Springfield. Not “The Simpsons” but Dollar General.
The retailer opened its doors in Kentucky back in 1955, the same year Disneyland began operating.
Just one year after the grand opening, strange things were afoot in the small town. Every man in Springfield seemed to be wearing bright pink corduroy pants.
The colorful mystery was soon unraveled. Those pants cost just $1.
It turns out a Nashville manufacturing company was unable to sell a large quantity of pink fabric. So Dollar General founder Cal Turner Sr. scored a deal by having the corduroy turned into men’s pants.
Those pink flawsome pants would have made my Pink Goldfish 2.0 co-author David Rendall and Duckie Dale very proud.
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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
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