Mario Andretti is one of the most successful American drivers in racing history. What’s the secret to his success?

It’s simple… Go faster.

He’s famous for saying, “If everything seems under control, you’re not going fast enough.”

This is the essence of the fourth A in the #PinkGoldfish creation process. To AMPLIFI is to flaunt your weakness and weirdness. Not only shining a light on what makes you unique, but actually turning up or turning down the dial on your imperfections.

Consider these questions:

– Is your company boring?
Make it even duller. Some customers like things simple.

– Are your products too complex?
Make them even more confusing. Some customers will see them as intricate and challenging.

– Is your service too impersonal?
Remove people altogether. Some customers prefer automated systems.

– Is your company too silly?
Become more ridiculous. Some customers will see you as irreverent and hilarious.

– Are your products too offensive?
Make them even more shocking. Some customers want bold and daring.

– Are you failing to offer enough options?
Offer fewer. Some customers get overwhelmed by choices.

Organizations experience intense pressure to moderate their unique characteristics. Resist the force, you must!

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at