Chipotle tweeted, “Hear me out: a water cup scented candle that smells like lemonade.”
The replies to this tweet back in 2019 were telling:
“I sometimes fill my water cup with lemonade, and it’s hits, so i feel you on this idea.”
“Oh sh*t, they’re on to us.”
“It’s just a touch of lemonade. Consider it lemon water.”
It took nearly three years, but the limited-edition candle is here. Chipotle launched it over the weekend in honor of National Lemonade Day.
The “Water” Cup candle pokes fun at customers who fill their free water cup with lemonade.
The $28 candle is a fun example of the Pink Goldfish of both microweirding and antagonizing.
“Social is the premier destination for us to listen to and engage with our superfans,” said CMO Chris Brandt in the press release. “When they see these lighthearted tributes to social chatter and fan behavior, they feel even more connected to Chipotle.”
The brand boasts 1.1 million followers on Twitter. Unfortunately, perhaps they didn’t calculate the demand. The candle sold out within minutes. It was a much bigger hit than the cilantro soap they launched last year.
One Chipotle fan got in the last word … or a veiled product suggestion:
“Does it smell like sprite?”
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