Want a great example of a personalized human touch in customer experience? Look no further that ROAD iD.

My friend Adriana Lee shared this with me earlier in the week:

“I wanted to give you an example of a company that provides great customer service, in case you are looking for new companies to include in your Purple Goldfish book series.

I purchased an ID bracelet to wear when I go on my long bike rides from Road iD. It’s nothing fancy and certainly not expensive, so I was surprised by the quality of the brochure that accompanied the bracelet when I received it. It was made out of thick stock paper. See the attached image of the brochure.

What I really liked about the brochure was that it included a little note from Steve, who supposedly engraved the contact information on my id bracelet, and a picture of Steve as a young boy and some fun facts about Steve. ROAD iD was trying to make a personal connection with me as a customer and I liked the way they did it. The brochure also states that if you contact them at the numbers they provide, that you will reach a real-life human being.”

Kudos to Edward Wimmer IV and the team at ROAD iD. Great example of following up and saying thanks after a transaction.

Little things like this brochure can make a big difference.

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.