Are you too cynical? What if you decided to AMPLIFI and got even more pessimistic?

Some of your customers will love it. They’ll see it as realistic or satirical.

This is proven by the defeatists at They’ve amplified negativity into a business by creating demotivational posters that parody the inspirational messages decorating corporate conference rooms across the country. 

Here are some of the favorites David Rendall and I feature in Pink Goldfish 2.0:

QUALITY – The race for quality has no finish line—so technically, it’s more like a death march.

TEAMS – Together, we can do the work of one.

CUSTOMER CARE – If we really cared for the customer, we’d send them somewhere better.

CUSTOMER DISSERVICE – Because we’re not satisfied until you’re not satisfied.

MOTIVATION – If a pretty poster and a cute saying are all it takes to motivate you, you probably have a very easy job. The kind robots will be doing soon.

Amplifying is about spending MORE time, energy, and resources on what makes us imperfect.

What will you AMPLIFI and turn up to 11? Remember the advice of the late Mae West if you want to stand out, “If a little is great, and a lot is better, then way too much is just about right!”

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at