“Of supreme importance in war is to attack the enemy’s strategy.” – Sun Tzu

Attacking is the 6th A in Pink Goldfish strategy. It involves identifying the weaknesses in your enemy’s obvious strengths. Fighting them with the strengths that are hiding in your apparent weaknesses.

CASE IN POINT: Online dating

Shouldn’t you be trying to help people find “the one” forever with a dating app? Or you can attack the competition like Tinder. Tinder uses simple profile photos to help people hook up with someone tonight. They don’t help people find “the one” forever. Finding Mr. or Mrs. Right takes time and energy. Tinder helps people find Mr. or Mrs. Right now.

Bumble is similar to Tinder, but attacks them by using the Pink Goldfish strategy of withholding. Men can’t initiate matches. Former Tinder VP of Marketing Whitney Wolfe Herd created Bumble in 2014 by opposing previous dating norms.

She breaks it down:

“There’s only one significant thing that separates Bumble from Tinder. On Bumble, girls hold all the power.”

The app puts women in charge. Only they can initiate a conversation with a match, and if it doesn’t happen within 24 hours, the match expires. Is it working?

Yes. The Bumble IPO made the Wolfe Herd the youngest self-made billionaire at age 31.

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.