Got a 1-Star review? Flaunt it.

Share to:

flaunt it

Looking for your next keynote speaker or workshop presentation?

“Too Advanced” and “Disappointed.” These are two 1-Star (★☆☆☆☆ ) reviews that were part of a genius marketing campaign by Snowbird. The Utah resort knows that they are not for every skier and snowboarder. The trails at the mountain are difficult. Some may see that as a flaw or weakness, but it’s a badge they wear with pride.

In a brilliant move of Flaunting (the cornerstone of the seven FLAWSOM types from Pink Goldfish), they decided not to shy away from bad reviews. Instead of telling you about the difficulty of the terrain, they allowed the 1-star reviews to do the talking:

★☆☆☆☆ NO EASY RUNS
“We felt like our lives were in our own hands.”
– Jeremiah, Manchester NH

★☆☆☆☆ DISAPPOINTED
“Are the people who operate the grooming equipment on strike or something? Was hoping for a little more corduroy to my skis into.”
-Elizabeth, Dallas TX

★☆☆☆☆ TOO ADVANCED
“I heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute or littered with tree wells. How is anyone supposed to ride that? Not fun!”
– Greg, Los Angeles, CA

TAKEAWAY: In the words of Gerald Weinberg, “If you can’t fix it, feature it.” Take pride in your unique characteristics. Emphasize them, expose them, and openly display them.

Follow me on Twitter or LinkedIn.

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.

Related Posts

Every time we do business together, Something amazing happens in the world!

Through my partner B1G1, each program gives back to create global IMPACT

Two students in blue uniforms smile while washing their hands at an outdoor tap.

When we complete a GOLDFISH TANK, we give 1001 days of clean water to school children

Collage of three images: a person washing hands, a child drawing with colored pencils, and a group of people sitting outdoors with some raising their hands.

When we complete a GLOBAL engagement, we give 365 days of clean water access in Peru, 120 days of learning aids in Malaysia, and 50 days of business training for women in Malawi

Hand placing a brick on a surface with text: "One Book = One Brick" and an Amazon logo.

When someone downloads a GOLDFISH eBook, we give 1 brick toward building school facilities in Cambodia