“We have more HVAC providers per capita than we do teachers! Not sure if that fun fact is actually a fact; the point is we have a lot of HVAC providers, so it’s really important to stand out.”

Big thanks to Zachary Milito for sharing the Pink Goldfish example of Goettl Air Conditioning & Plumbing. Zach is based in the Valley of the Sun. Goettl is an industry pioneer in Phoenix.

The company was founded in 1939, when Gust and Adam Goettl developed the Phoenix area’s first evaporative cooler and refrigerated AC unit. Since then the company has been battling the severe desert temperatures.

In Zach’s words, “I saw the attached billboard the other day and thought of you, more specifically about your Pink Goldfish presentation at AMA Michiana. I think this would qualify as “Flaunting”…what do you think?”

My answer: ABSOLUTELY.

Flaunting is about being unashamed or being proud of something. You take pride in your unique characteristics. You emphasize them, accentuate them, call attention to them, and openly display them.

Goettl is an unusual name. The company has even made a jingle out of it:

“Geottl. G-O-E-T-T-L. Geottl. Its really hard to spell.”

Takeaway – What are you unapologetic about? What are you flaunting?

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.