T-Mobile started it three weeks ago. Free calls to and from Ukraine.

The Seattle based carrier decided to waive any fees associated with international long-distance and international roaming on calls and text messages made between the U.S. and Ukraine. 

They shared in a statement that, “This includes calls made within Ukraine to local numbers to cover roaming customers in Ukraine.”

One day later, AT&T and Verizon joined in the effort. Free calls will last for the next week or so.

Great job of paying it forward to help customers and their families during the conflict.

Manon Brouillette, executive vice president and CEO of Verizon Consumer Group summed up why they made the move, “During these challenging times, customers need to stay connected with loved ones in Ukraine…Waiving long distance charges for customers calling Ukraine will help them focus on what matters: communicating with family and loved ones.”

Big thanks to Amanda Jeffers for sharing the news with me. I applaud the big 3 carriers for thinking beyond the transaction and doing the little extra to honor the customer relationship.

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Stan Phelps

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

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