I once read that beer will make you smarter. After all, it made Budweiser. That’s a bar joke or a bad Dad joke, take your pick.
But, can beer make you healthier? That’s what Anheuser-Busch InBev is betting on. The parent company of Budweiser is offering a free beer to anyone who gets their COVID vaccine.
Monica Mody, Budweiser VP/Marketing, said in a statement to USA TODAY they were…
“helping pave the path for friends to safely reunite at bars and restaurants in person…As one of America’s biggest brands, we felt it was important to take a stand on this issue and encourage people to get a vaccine so we can all gather together again.”
A one-minute spot features Clydesdales, a yellow lab, and “Don’t Stop Me Now” by Queen launches this week.
Budweiser isn’t the only place for free suds. Samuel Adams will also give you a beer. As if Homer Simpson hasn’t gotten his mind-blown enough, let’s not forget the free Krispy Kreme donuts.
Not only can you save money on your bar tab, but you might also get paid by your employer to get vaccinated. Trader Joe’s, Dollar General, Olive Garden and McDonald’s are offering time off or extra pay.
Smarten up America. If you are not willing to do it for yourself or your friends . . . nut up for some free beer.
Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.