Here are five tips when getting started to deliver a business presentation from the Silver Presentation Matrix. The goal is to come across 5 by 5 (Loud & Clear). The tips range from 1 to 5 based on typical behavior:
1. COPY LAST PRESENTATION – You start with your (or someone else’s) last presentation. You change the date, the group and maybe a few other slides. Easy to produce, dangerous to present.
TIP: Don’t copy. Close PowerPoint and begin with a pen/paper and make an outline first.
2. NO QUESTION OF WIIFY – Your presentation is about what you know, want and feel.
TIP: Ask “What’s In It For You” from the audience point of view.
3. OBJECTIVES (NOT AGENDAS) – Every audience is different.
TIP: Understand what your audience wants, what they need and how they will best receive what you have to say.
4. USE STORIES & EXERCISES – We remember stories and we learn by doing.
TIP: Start with a story that the audience can relate to. Give them an exercise that shows how the presentation relates to them personally.
5. CREATE A MASTER METAPHOR – The goal is to create a memorable business presentation.
TIP: Create a master metaphor that reinforces your messaging and ONE THING you want to communicate.
Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.