Here are five tips when getting started to deliver a business presentation from the Silver Presentation Matrix. The goal is to come across 5 by 5 (Loud & Clear). The tips range from 1 to 5 based on typical behavior:

1. COPY LAST PRESENTATION – You start with your (or someone else’s) last presentation. You change the date, the group and maybe a few other slides. Easy to produce, dangerous to present.

TIP: Don’t copy. Close PowerPoint and begin with a pen/paper and make an outline first.

2. NO QUESTION OF WIIFY – Your presentation is about what you know, want and feel.

TIP: Ask “What’s In It For You” from the audience point of view.

3. OBJECTIVES (NOT AGENDAS) – Every audience is different.

TIP: Understand what your audience wants, what they need and how they will best receive what you have to say.

4. USE STORIES & EXERCISES – We remember stories and we learn by doing.

TIP: Start with a story that the audience can relate to. Give them an exercise that shows how the presentation relates to them personally.

5. CREATE A MASTER METAPHOR – The goal is to create a memorable business presentation.

TIP: Create a master metaphor that reinforces your messaging and ONE THING you want to communicate.

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

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