What are your organization’s unique weaknesses? What if you took them one louder?
Here are 11 sample questions and answers that might help:
1. Are your products cheap? Make them cheaper.
Some customers want the most inexpensive option, regardless of quality.
2. Are your services too expensive? Increase the price.
Some customers will see them as luxurious, lavish, or extravagant.
3. Is your company boring? Make it even duller.
Some customers like to keep things simple or prefer a conservative approach.
4. Are your products too complex? Make them even more confusing.
Some customers will see them as intricate, sophisticated, and challenging.
5. Is your service too impersonal? Remove people altogether.
Some customers prefer automated systems.
6. Is your company too serious? Become even more serious.
Some customers will see you as professional, businesslike, and distinguished.
7. Is your company too silly? Become even more ridiculous.
Some customers will see you as irreverent and hilarious.
8. Are your products too offensive? Make them even more shocking.
Some customers want stuff that is bold and daring.
9. Do you offer slow service? What if you made it even slower?
Some customers enjoy the sense of anticipation.
10. Are you failing to offer enough options? What if you offered even fewer?
Some customers get overwhelmed with too many choices.
11. Are you too cynical? What if you got even more pessimistic?
Some customers will see it as realistic or satirical.
To Amplifi isn’t simply having awareness, knowing your strengths and weaknesses. It isn’t just appreciation, valuing your strengths and weaknesses. In “Pink Goldfish 2.0” David Rendall and I share how amplifying is the process of getting weirder by getting weaker.
There are two ways to AMPLIFI: maximizing and minimizing.
1. Maximizing is spending MORE time, energy, and resources on what makes us imperfect.
2. Minimizing is spending LESS time, energy, and resources conforming to traditional models of success.
Ready to AMPLIFI?
Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.