“We know, we never thought we’d be saying this either.” That was the message on Facebook from BURGER KING® UK. Here is the full message:


We never thought we’d be asking you to do this. Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s, Leon … or any of the other independent food outlets, to numerous to mention here. In short, any of our sister food chains (fast or not so fast).

We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment.

So, if you want to help, keep treating yourself to tasty meals through home delivery, takeaway or drive-thru. Getting a whopper is always best, but ordering a Big Mac is also not such a bad thing.

Take care,
Team Burger King UK

This is a bold whopper of a move. A great example of the Pink Goldfish of Opposing. Burger King stands up for its employees and the industry by recommending their biggest competitor.

Question: Smart move or dumb PR stunt?

As for me, can I imagine a bitter rival advocating for an opponent for the benefit of the whole? Would you like fries with that, sir? Yes, please.