The O.G. (Original Goldfish)
Creating Wow Through Customer-Focused Micro-Moments
Keynote:
45 to 90 minutes
Today’s customer experience is shaped by the small yet impactful moments that add value and reduce friction. This keynote introduces the Purple Goldfish concept, offering 10 innovative strategies for transforming customer interactions into memorable experiences. Learn how small gestures can drive customer loyalty, enhance retention, and boost word-of-mouth advocacy. Participants will explore practical ways to implement the I.D.E.A. process to create value through empathy and intentional customer-focused actions.
Focus:
Improving the customer experience to drive customer loyalty, improve retention, and promote positive word of mouth.Target Audience:
This keynote is ideal for senior management, managers, and frontline staff seeking to elevate customer retention and drive brand advocacy through tailored, customer-centered actions that turn every touchpoint into an opportunity for WOW.Main Objectives:
- Tools: Get equipped with the I.D.E.A. process for designing customer experience.
- Skills: Understand how to do the little things to drive value or reduce customer effort.
- Empathy: Gain a deeper appreciation for the need to exceed customer expectations.
Key Takeaways:
Actionable ways to improve the customer experience. Equip yourself with actionable techniques to design impactful customer experiences by focusing on the small things that make a big difference. Learn how thoughtful touches can differentiate your brand, reduce customer effort, and foster loyalty through a deeper understanding of customer expectations.
