What’s Your Purple Goldfish?

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Man wearing red glasses and a black shirt stands against a purple-lit wooden background with the text "Purple Goldfish" below him.

Looking for your next keynote speaker or workshop presentation?

In a sea of sameness, what makes your brand truly remarkable? The Purple Goldfish represents the little extras you provide to exceed customer expectations and create memorable experiences. It’s about going beyond what’s required to surprise and delight your customers.

These “signature extras” could be as simple as a handwritten thank-you note or as grand as personalized service tailored to a customer’s unique preferences. The key is differentiation—standing out in a way that’s authentic to your brand.

Remember, in a world where customers have endless choices, the small, thoughtful gestures are what they’ll remember and talk about. So ask yourself: what’s your Purple Goldfish?

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