by Stan Phelps | Nov 24, 2021 | Pink Goldfish
Death Before Decaf. It is not only a mantra, it is a coffee shop in Brisbane, Australia. Since 2014, it has been pouring some amazing coffee in the capital of Queenland. Pouring it on is perhaps a better description.The shop has lopsided both its hours and decor. Need...
by Stan Phelps | Nov 18, 2021 | Purple Goldfish
WOULD YOU RECOMMEND A COMPETITOR?The Zappos Family of Companies does. In Purple Goldfish 2.0, we share an example of this from Joe Gascoigne. In his words:“As for an example, one that springs to mind is that if you try to order shoes from Zappos and they do not have...
by Stan Phelps | Oct 27, 2021 | Purple Goldfish
Rethinking Marketing: 11 Takeaways from Purple Goldfish 2.0:1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience. 2. There is no such thing as...
by Stan Phelps | Oct 15, 2021 | Purple Goldfish
Want a great example of a personalized human touch in customer experience? Look no further that ROAD iD.My friend Adriana Lee shared this with me earlier in the week:”I wanted to give you an example of a company that provides great customer service, in case you...
by Stan Phelps | Oct 14, 2021 | Purple Goldfish
Here is a snippet from my talk about the power of word of mouth. It is the story of Stew Leonard Sr.I started the Purple Goldfish Project and began a quest to find 1,001 examples.I didn’t have to go far for inspiration.Just down the hill from my house was the most...