A poster reads "We don't speak January" with text about January being a language. "Equinox did not accept any new members on New Year's Day" is written to the left.

Equinox did not accept any new memberships on New Years Day

This is a bold example of the Pink Goldfish of Opposing. And they took a full-page ad in The New York Times to tell the world that their members “don’t speak January.” Equinox VP & Executive Creative Director Will Mayer shared the reasoning on Linkedin: “January 1st is one of the largest sign up days for fitness clubs as […]

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